June 26, 2017
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COBRA Golf is bringing something juicy (again!) with the launch of the AMP CELL and AMP CELL Pro Drivers. Unlike any other driver available in the market, the AMP CELL and AMP CELL Pro Drivers feature COBRA’s new breakthrough MyFly technology, allowing golfers to select from 6 different loft/trajectory settings (in one club) for optimized performance and distance based on a golfers’ swing or weather and course conditions. In addition to MyFly technology, COBRA is reaffirming its status as the first club manufacturer to offer a choice in color by creating the AMP CELL Driver in four fresh colors – Silver, Directoire Blue, Barbados Red and Vibrant Orange.

“The AMP CELL Driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get – until now,” said Bob Philion, President. “We are taking adjustability to another level with our MyFly technology, offering 6 different loft/trajectory settings golfers can change to adapt to their swing or playing conditions. The technology combined with the color choice reaffirms COBRA’s positioning as a performance driven brand infusing more joy into the game.”

MyFly Technology offers a simple solution for golfers to optimize trajectory and distance. The AMP CELL Driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP CELL Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°. Golfers can now customize their club based on swing speed (higher lofts for slower swing speeds and lower lofts for faster swing speeds), weather (lower lofts to bring ball flight down on windy days) and course conditions (higher lofts for more carry).

The AMP CELL and AMP CELL Pro take adjustability a step further with SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, COBRA’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.

COBRA’s E9 Face TechnologyTM with dual roll is used in the AMP CELL and AMP CELL Pro Drivers for an elliptical face shape with a canted bulge and roll that improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

Advanced Material PlacementTM and Cell technology work together to enable a 12% larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP CELL Driver having a CG optimized for low-mid handicap players, the AMP CELL Pro using a lower, more neutral CG position for better players and the AMP CELL Offset have a heel-biased CG for slice correction.

Taking choice and customization one step further, COBRA is offering the AMP CELL Driver in four fresh colors; Directoire Blue, Silver, Vibrant Orange and Barbados Red. The AMP CELL Pro is offered in Vibrant Orange and Silver. The sole of the club features a curved Cell band in the featured color and the crown of the club is the solid featured color. In the AMP CELL, the white Fujikura Fuel shaft features an edgy paint splatter graphic.

The AMP CELL Driver is also available in an offset model designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives. The AMP CELL Offset Driver features an MRC COBRA AMP Shaft and a Lamkin COBRA REL grip. The Offset model is Revolver Grey with hints of Barbados Red.

The COBRA AMP CELL Driver (MAP $299) is available in both right and left handed models with My Fly technology which allows any driver you purchase to be adjusted from 8.5° to 11.5° loft settings, including 9.5° and 10.5° draw settings. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75″ length) and has a 460cc head.

The COBRA AMP CELL Pro Driver (MAP $399) is available in both right and left handed models with My Fly technology which allows any driver you purchase to be adjusted from 7.5° to 10.5° loft settings, including 8.5° and 9.5° fade settings. It features a MRC Kurokage shaft (65g and 45.25″ length) and has a 440cc head.

The AMP CELL Offset Driver (MAP $249) is available in 10.5° in Stiff, Regular or Lite flexes for both right hand and left hand models. It is also available in a right hand 11.5° model in either Regular or Lite flexes.

The AMP CELL, AMP CELL Pro and AMP CELL Offset Drivers will be available at retail on February 8th, 2013. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator

The AMP CELL Driver is not alone in color or technology. AMP CELL Fairways and Hybrids also feature MyFly technology and are available in the same four colors while the AMP CELL Irons are a clean silver with hints of color. Learn more about the AMP CELL Family of products here http://cobragolf.com/

COBRA Golf announced the launch of the all new AMP CELL Fairways and Hybrids. Featuring COBRA’s proprietary MyFly technology, the AMP CELL Fairways are available in a 3-4 model and a 5-7 model that can be adjusted into 8 different lofts. The Hybrids are available in 2-3, 3-4 and 4-5 models that can be adjusted into 10 different lofts. This gives golfers a never-before-seen ability to effectively dial in distance gaps and manage trajectories for their individual long game needs, as wells as ground and weather conditions. The AMP CELL Fairways and Hybrids are available in the same fresh colors as the AMP CELL Driver; Silver, Directoire Blue, Barbados Red and Vibrant Orange, so golfers can create a matched set or a personalized, mixed look.

“The AMP CELL Driver, Fairways & Hybrids optimize a golfers’ ability to effectively manage their distance gaps, ultimately resulting in improved playability and performance,” said Bob Philion, President of COBRA PUMA GOLF. “Our research shows most golfers are playing with the wrong loft. MyFly technology eliminates that worry by providing golfers the ability to adjust the loft on their own to find the perfect fit.”

MyFly Technology offers a simple solution for golfers to optimize performance by creating even yardage gaps with their AMP CELL Fairways and Hybrids. The AMP CELL Fairway comes in two models, 3-4W and 5-7W. In just two clubs, an 8° loft spread is offered. The 3-4W offers easy adjustability between 13°, 14°, 14° Draw, 15°, 15° Draw and 16° while the 5-7W model adjusts between 17°, 18°, 18° Draw, 19°, 19° Draw and 20°.

In the AMP CELL Hybrids, a 10° loft spread is offered between 3 clubs for effective distance gapping. The 2/3H model adjusts between 16°, 17°, 17° Draw, 18°, 18° Draw and 19°; the 3/4H model adjusts between 19°, 20°, 20° Draw, 21°, 21° Draw and 22°; and the 4/5H model adjusts between 22°, 23°, 23° Draw, 24°, 24° Draw and 25°.

The AMP CELL Fairways and Hybrids take adjustability a step further with SmartPad technology. Unlike other clubs that require a golfer to adjust the sole plate after adjusting loft for a square face, COBRA’s proprietary SmartPad technology keeps a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.

COBRA’s E9 Face TechnologyTM is also used in the AMP CELL Fairways and Hybrids to improve distance and accuracy over a wide area of the face Advanced Material PlacementTM and Cell technology work together to redistribute weight, enabling a larger E9 Face to deliver faster ball speeds and high MOI (moment of inertia) for greater forgiveness.

Taking choice and customization one step further, COBRA is offering the AMP CELL Fairways and Hybrids in four fresh colors; Directoire Blue, Silver, Vibrant Orange and Barbados Red. The sole of the club features a curved Cell band in the featured color and the crown of the club is the solid featured color.

The COBRA AMP CELL Fairways (MAP $219) are available in both right and left handed models with MyFly technology in the 3-4W and 5-7W models. The 3-4W model allows golfers to adjust between 13°, 14°, 14° Draw, 15°, 15° Draw and 16° while the 5-7W model adjusts between 17°, 18°, 18° Draw, 19°, 19° Draw and 20°.

The COBRA AMP CELL Hybrids (MAP $199) are available in both right and left handed models with MyFly technology in the 2/3H, 3/4H and 4/5H models. The 2/3H model adjusts between 16°, 17°, 17° Draw, 18°, 18° Draw and 19°; the 3/4H model adjusts between 19°, 20°, 20° Draw, 21°, 21° Draw and 22°; and the 4/5H model adjusts between 22°, 23°, 23° Draw, 24°, 24° Draw and 25°.

The AMP CELL Fairways and Hybrids will be available in the United States on February 8th, 2013. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator

The AMP CELL Fairways and Hybrids are not alone in color or technology. AMP CELL Drivers also feature MyFly technology and are available in the same four colors while the AMP CELL Irons are a clean silver with hints of color. Learn more about the AMP CELL Family of products here http://cobragolf.com/

COBRA Golf has launched the all new AMP CELL Irons, packed with the latest in technology and looks. With a metalwood face-weld construction, E9 Face Technology, AMP CELL technology, a V-Skid sole design, vibration management system and speed channel, these irons are positioned to deliver explosive distance, maximum forgiveness and pinpoint accuracy.

“Our AMP CELL Irons take the best technologies from our research in irons and combine them with metalwood-type construction,” said Tom Preece, Vice President of Research and Development. “Bringing these technologies together provides golfers with higher, longer, more penetrating ball flight, superb accuracy, optimized CG placement and ultimately, the best in performance.”

The AMP CELL 4 through 7 irons feature a metalwood construction with a thin, high strength steel face that is welded to a softer 431 stainless steel body. This optimizes the irons to create a COR zone, controlled weighting and provides a lighter face; all working together to generate faster ball speeds for improved distance and forgiveness.

COBRA’s proprietary E9 Face Technology gives the AMP CELL Irons a progressive face and cavity design to optimize the performance of each individual iron to improve distance, feel and forgiveness based on golfers most common impact patterns.

The internal cell weighting in AMP CELL irons enables precise CG placement, moving weight from the face and body to create perimeter weighting which positions the CG behind the Sweet ZoneTM. This provides high moment of inertia (MOI) for greater forgiveness.

The V-Skid sole combines a higher bounce leading edge with heel toe relief, resulting in a sole that is versatile for better players, yet forgiving for mid and higher handicappers. This works with the vibration management system to reduce unwanted vibration and sound for exceptional feel.

Just like the AMP CELL Drivers, Fairways and Hybrids, golfers will have a choice in color when it comes to the AMP CELL Irons. While silver will be the stock option, AMP CELL Irons with Vibrant Orange, Directoire Blue or Barbados Red details will also be available through select retailers and custom orders.

The COBRA AMP CELL Irons are available in right and left handed models in both steel and graphite, 3-L. 8 piece sets (4-G) are available with a street price of $699 for the
steel set and a street price of $899 for the graphite set. The AMP CELL steel irons
feature a True Temper Dynalite 90 shaft and the graphite irons use a COBRA MRC AMP
CELL Shaft. All irons feature a Lamkin REL .600 grip designed specifically for AMP CELL Irons.

The AMP CELL Irons will be available in the United States on February 8th. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator

The AMP CELL Irons are not alone. AMP CELL Drivers, Pro Drivers, Fairways and Hybrids feature MyFly technology and are available in four colors: Barbados Red, Silver, Vibrant Orange and Directoire Blue (men’s color options). Learn more about the AMP CELL Family of products here http://cobragolf.com/

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I am Fernando, Editor and Publisher of South Florida Golf. My goal will always be to make sure you have a great time while visiting our website or reading our digital magazine. I'm an old school guy happily married with 35+ years of serious golf under my belt. Former mini-tour player, Florida Atlantic University Grad... I follow Miami Dolphins, Miami Heat, Miami Marlins, Panthers and anything related to South Florida .. Contact me at fs@sfgmagazine.com or @SOFLAGOLF

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