Traditional looks in modern clothing…
Mixing traditional looks and performance has never been easy, actually impossible! With the evolution of club and clothing technology inadvertently we lose sight of tradition. The use of fundamental patterns and plaid colors are a style that always clashes with the modern, more comfortable looks and designs. That was our thought before we met Iliac Golf.
Bert LaMar, a former skateboarder God turned golfer/entrepreneur/designer, runs the show at Iliac Golf. Bert’s appetite for amazing craftsmanship, fresh vintage ideas, and incredible detail is the driving force behind such beautiful garments. If you are a fan of the old but want the advancements of the new technical fabrics then Iliac Golf is the way to go. Bert only uses the finest materials to reflect the traditional qualities.
Iliac Golf offers products from the mind of the core golfer. We use materials that are natural and performance – based.
When contacted by Iliac Golf they were kind enough to send over some items from their unbelievable inventory. We received men’s shirts and club head covers. Attention to detail in every way possible, each item carefully wrapped in high-density clear plastic cellophane, great stuff. The craftsmanship that goes into each one of these items is absolutely phenomenal. The leather club head covers are made of 100% genuine leather… impressive feel, smell and looks.
The men’s shirts are also made of the highest quality materials. The Rancher model is extremely light weight thermal pique (4 ounce), 100% performance elastopoly material, 100% moisture wicking, easy care, wrinkle resistant, UV protection and cool to the skin, feels like a second skin, handcrafted in the USA and just perfect for our South Florida weather.
Being an avid golfer, Bert understands the essential needs in all of us. The garment becomes a protective layer (shield) from the elements and this armor needs to be flexible, lightweight and breathable. The National Long Sleeve with UV Protection 4 oz-Pure White / Checked Gingham Black/White offers just that. The fabric is cool to the touch but is not tight to your skin; it has the necessary space for added comfort in case you want to pop that extra 10% on your driver.
But my favorite has to be the head turning The National-LIMITED TOUR CRESTED-White / British red sublimated plaid. On the back of these works of art you will find the same crest patch used in Zach Johnson’s PGA Tour shirts. 21st century performance combined with 19th Century looks and tradition. Contrasting sleeve and collar detail combined with a smart button sleeve and sublimated British red performance paid trim and of course… No Ironing required… Wow! I know I didn’t get confused with Zach Johnson but in my 10 years playing at Doral Resort I have never received so many compliments about the clothes I wear.
Bert’s immense talent is making very possible to look like a golfer from the Scottish Isles and feel at home in South Beach while while sipping on a Piña Colada. I invite you to visit IliacGolf.com as they offer so many other amazing golf products. Their approach is simple, traditional with a heavy dose of attention to detail and performance.